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search engine ranking
As a web designer, my biggest enemy is Search Engines!
I struggle for days to build a web site that pleases and satisfy's my client. Then I find, that my published work is one hundred slots down in the search results! But tommoroww, it could rank in the fifth slot, because the crawler is having a better day!
How do I explain this to my client? When I have read 5 different books, each 500 pages or more, about web design, and not one word spoken about gaining rank in the search pages. I have read a great book about search engine visibility. And I have diligently implemented all the key ideas. However, as a web designer I have no control over the crawlers state of mind.
How to Ensure Search Engine Acceptance
There are many concepts to learn about search engine optimization. These are the most important. Clean, standards compliant HTML code. (and a careful and knowledgable web site developer) Fresh, clean content. And as much information as possible about the site subject. Keyword density.(research the most common search terms used for the subject) Easy to follow links or navigation. Meta-tag & title information.(use keywords) It sounds basic. These are just an general idea. However, after careful implementing these ideas and more, my web sites are still jumping up and down on the search results page. If anyone has a greater understanding, I would appreciate any advice!
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Contributor's Note
A Web Designer's Biggest Enemy !!!
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